In many parts of the world the gambling industry is being urged to develop responsible gambling programmes to minimise the impact of problem gambling on communities. This pressure has come from governments, from industry regulators and from the communities themselves.

G4 is the brainchild of a group of international experts in the field who come from Australia, the Netherlands, U.K. and Sweden. Between them they have many years experience of working with the gambling industry worldwide to encourage responsible gaming and to minimize the harm caused by problem gambling. Their experience covers drafting responsible gaming programmes and devising and delivering training programmes for staff of landbased and remote and e-gambling companies, as well as running helplines and face to face counseling services for problem gamblers themselves.