© 2019 Global Gambling Guidance Group (G4).

Programme & Accreditation

G4, the Global Gambling Guidance Group, aims to minimise the impact of problem gambling by promoting a worldwide accreditation and certification programme.

Code of practice

The latest version of the Code of Practice can be downloaded here​:

Special Addendums can be downloaded here

Programme elements
Accreditation benefits
  • International accreditation will enhance the perception of the entire industry

  • The international standards will promote the concept of rewarding responsible operators and suppliers

  • It will distinguish the accredited operators and suppliers from unethical companies and operators in the market 

  • Accreditation will send a clear message to both communities and governments of the importance of responsible gaming 

  • The G4 standards exceed any current jurisdictional or regulatory standards in individual countries 

  • Accreditation will provide marketing opportunities

  • Accreditation and certification

  • Ethical business practices

  • Staff training

  • Customer information

  • Interventions

  • Referral services