Our mission is to develop a responsible gambling program to minimize the impact of problem gambling on communities and individuals.

Responsible Gambling

Learn about G4

G4, the Global Gambling Guidance Group, aims to minimize the impact of problem gaming by promoting a worldwide accreditation program for the remote and e-gambling industry and operators. In many parts of the world, the gambling industry is being urged to develop responsible gambling programs to minimize the impact of problem gambling on communities.


This pressure has come from governments, industry regulators, and the communities themselves. G4 is the brainchild of a group of international experts in the field who come from Australia, the Netherlands, the U.K., and Sweden.


Between them, they have many years experience of working with the gambling industry worldwide to encourage responsible gaming and to minimize the harm caused by problem gambling.


Their experience covers drafting responsible gaming programs and devising and delivering training programs for staff of land-based and remote and e-gambling companies, as well as running helplines and face-to-face counseling services for problem gamblers themselves.

Accreditation Benefits

In a world where responsible gambling standards are becoming more and more important and regulations are making it a top priority. Achieving G4 accreditation will:

  • Show that Responsible Gambling is your top priority

  • Distinguish you from unethical businesses in the market

  • Provide marketing opportunities

  • Increase the life time value of customers by creating healthy customers

By creating a sustainable business that puts your  customer at the heart rather than the product, you will attend to long-term survival in a volatile industry.